The U.S. Pharmacopeial Convention (USP) Manager, Business Development - USP Education in Hyderabad, India
Manager, Business Development - USP Education
This non-supervisory position drives marketing and promotion efforts of USP Education’s new training institute initiative. The position is USP’s sales lead for the courses of the Training Institute. The position has the primary responsibility of ensuring enrollment from industry and students to USP’s training courses under the umbrella of USP Education - Training Institute initiative.
Roles and Responsibilities:
Marketing and promotion:
Work with the Strategic Marketing team to develop and execute a marketing and promotion campaign for Training courses under the umbrella of USP’s Training Institute
Drive development of promotional material by working with agencies and PR firms (internally coordinating with Global Communications and Promotional Material Review Committee)
Continually gather intelligence on existing offerings and, importantly, offerings under development in the market
Support Strategic Marketing team to monitor industry response to the Training courses and our promotion of the same
Manage student registration process, ensuring smooth customer experience for new students
Sales and Strategic Customer Development:
Drive sales and promotion of Training courses, for fresh graduates/post graduates, at Hyderabad site, to ensure student in-take from industry (B to B) and students (B to C) intake from universities by working with companies and Colleges of pharmacy, College associations to achieve annual enrollment targets
When Training sites are operational in other parts of India, drive sales and promotion of Training courses for Fresh graduates/Post graduates, at such sites
Drive sales and promotion of Training courses for experienced professionals from pharmaceutical companies (B to B) in India to achieve annual enrollment targets
Work closely with decision makers and influencers from different pharma companies in India to understand their specific requirements of the Training Courses for fresh graduates/Post graduates, evaluate and propose those requirements internally, and work with the Training Institute lead in India to offer customized models, where possible, to such companies
Work closely with USP’s existing sales team for Reference Standards and Education to understand attitudes and preferences of existing connects, reaching those connects, and developing new connects to drive the Training courses
Work with Instructional design firms and USP Faculty/SMEs to support efforts to enhance course material and plan for development of new courses/material
Work closely with Operations leads, project managers and representatives from different departments at local site(s) of the Training Programs to ensure streamlined registration and positive participant experience
Function as the key POC between industry/universities that send participants and USP. Seek feedback on courses and participant experience, and drive recommendations internally for continual improvement of participant experience
Report course schedule, projected and actual attendance and revenue, and customer satisfaction data regularly to US Operations staff
Strategy and Business Development:
- Support strategy and business model development efforts for the training initiative in India and abroad
Bachelor’s degree in Science or Business
5-7 years of work experience out of which a significant portion is in driving sales for training institutes/technical training centers/continual education centers
Basic understanding of the pharma industry
Demonstrable acumen in promoting new programs to senior leadership at target customer base
Excellent written and verbal communication skills with the ability to communicate at all levels in the organization
Self-starter with high levels of motivation and proven record of executing new business plans
Ability to handle multiple priorities in a fast-paced environment.
Ability to work on global teams
Experience in promoting training programs to customers from the pharma industry
A MBA or equivalent education
Bias to action and results driven with examples of successful outcomes
Highly organized and able to manage multiple priorities in an environment of change.
Strong attention to detail and continuous improvement mindset
Ability to work effectively in collaboration with diverse groups of people at distributed locations.
Combined education in science and business highly desired.
Ability to gain customer confidence and establish relationships; Strong empathy for customers.
Hyderabad, Andhra Pradesh, India
Job Category Pharmacopeial Education