U.S. Pharmacopeial Convention Jobs

Job Information

The U.S. Pharmacopeial Convention (USP) (Senior) Strategic Communications Manager in Rockville, Maryland

Description

The (Senior) Strategic Communications Manager will serve as the communications partner for internal partners to advance enterprise mission priority communications. The position requires a strategic and creative thinker who is an excellent writer, editor, project manager, researcher and digital-savvy to move campaigns forward within a fast-paced communications environment. This role will work in a collaborative environment within the Global External Affairs team to position USP as a thought leader and foster greater understanding of the importance of quality medicines and the role standards play in improving health outcomes for people around the world. This position will begin remotely and ultimately be based at USP’s headquarters in Rockville, Maryland, reporting to the Senior Director of External & Internal Communications.

This role will lead development and implementation of communications strategies, conduct research and analyze trends to develop actionable insights, mine stories to attract media attention, and create compelling and results-focused multi-media content that brings to life USP’s work. The candidate is highly motivated and organized and will interface with senior leadership and knowledge experts in across USP Divisions & Regions. The (Senior) Strategic Communications Manager will manage multichannel communications campaigns with internal staff and external support, from strategy development to vendor and agency management to compelling content creation, reviews, approvals, and distribution. The candidate is knowledgeable about health policy and public health issues and can balance multiple assignments while maintaining attention to detail with a focus on delivery of high-quality content within the required schedule.

Roles and Responsibilities

  • Lead a portfolio of strategic communications programs, managing and developing enterprise-level and market-segmented content that supports USP’s strategy across all external channels

  • Develop and execute communications plans, strategies, and tactics to include branding, public relations, communications collateral, digital and print advertisements, email, e-newsletters, web content, blogs, infographics, videos, webinars, mobile and social media around USP’s enterprise mission priority work

  • Identify news stories and earned media content ideas to showcase USP’s enterprise mission priority work and further thought leadership

  • Collaborate with external agencies and provide communications counsel to colleagues within assigned USP program and enterprise areas

  • Build relationships with trade media, manage media lists, and identify proactive opportunities for engagement. Work collaboratively with the external and marketing communications, web, digital and creative teams to develop content for media outreach, promotional campaigns and materials to ensure the best deployment for content across multiple channels

  • Collaborate closely with Global Communications teammates, the Senior Director of External & Internal Communications, and internal subject matter experts to conceptualize, develop and proofread content that inspires, educates and informs external audiences and stakeholders in support of USP’s mission

  • Develop web and SEM content within advocacy campaigns and contribute to SEO/SEM strategies and execution

  • Leverage research, data, social analytics and multiple inputs of feedback and information to inform a cohesive content platform

  • Obtain approval of content as defined in the communications brief before providing to the design team

  • Manage updates to existing collateral and web pages throughout the year

  • Build positive relationships that foster USP core values and display competencies to communicate with staff at all levels

  • Perform other duties as assigned

Basic Qualifications

Strategic Communications Manager:

  • Bachelor’s degree in Public Relations, Science Communications, Public Health, or related field required

  • Minimum of five (5) years experience in strategic communications roles within public health, pharmaceutical/biotech or related sectors

Senior Strategic Communications Manager:

  • Bachelor’s degree in Public Relations, Science Communications, Public Health, or related field required

  • Minimum of eight (8) years experience in strategic communications roles within public health, pharmaceutical/biotech or related sectors

Preferred Qualifications

  • Knowledge of health and regulatory policies, global public health, pharmaceutical industry issues, healthcare and/or policy communications strongly preferred

  • Minimum of three (3) years of communications experience representing a non-profit or health policy organization

  • Highly curious, strategic, creative and imaginative

  • Excellent ability to use content to translate complex health policy, regulatory, and pharmaceutical industry topics for better understanding among different types of audiences

  • Experience working effectively independently and in a collaborative environment with internal partners, external agencies, graphic designers, web and digital teams, and communications teams to move projects from concept to completion

  • Ability to handle multiple priorities in a fast-paced environment and communicate effectively when priorities shift

  • Keen eye and attention to detail, especially in copywriting, editing and proofreading for digital and print, including AP Style

  • Flexibility to shift writing style to target a variety of audiences

  • Driven to create new ways to reach, inform and captivate audiences

  • Ability to give and receive constructive feedback and recommendations for edits

  • Knowledge of Cision or other news engagement and monitoring tools

  • Knowledge of Hootsuite or other social media engagement and monitoring tools is a plus

  • Knowledge of Google Analytics, SEO best practices, CRM and content management systems is a plus

  • Excellent organizational and interpersonal skills

Supervisory Responsibilities

N/A

The following COVID-19 provisions will apply to selected candidate(s) hired:

As a condition of employment with United States Pharmacopeial Convention’s (USP) duty to provide and maintain a workplace that is free of known hazards, all employees and contingent staff hired after July 1st, 2021 are required to be fully vaccinated unless a reasonable accommodation is approved. Your recruiter will advise accordingly.

USP offers an impressive benefits package, including:

  • Generous paid time off – 15 paid holidays, 10 sick days and 15 vacation days per year to start

  • An annual 401(k) contribution, beginning after 1 year of service, of 10% of pay (base and bonus) every pay period that vests immediately

  • Comprehensive individual and family healthcare plans with affordable premiums and low annual deductibles.

The U.S. Pharmacopeial Convention (USP) USP is an independent scientific organization that collaborates with the world's top experts in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP brings together more than 1,100 talented professionals across five global locations to deliver its mission to strengthen the supply of safe quality medicines and supplements worldwide. USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, veteran status, sexual orientation, gender identity or any other protected class. We are committed to working with and providing reasonable accommodation to individuals with disabilities. USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Job Category Ext. Affairs, Regulatory, & Communications

Job Type Full-Time

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