The U.S. Pharmacopeial Convention (USP) Strategic Communications Manager (Scientific) in Rockville, Maryland
The Strategic Communications Manager will support a portfolio of science communications initiatives in medicines quality. The position requires a strategic and creative thinker that is an excellent writer, researcher and digital-savvy to move campaigns forward within a fast-paced communications environment. This role will work in a collaborative environment within the Global External Affairs team to position USP as a thought leader and foster greater understanding of the importance of quality medicines and the role standards play in improving health outcomes for people around the world.
This role will support development of communications strategies, conduct research and analyze trends to develop actionable insights and create compelling and results-focused multi-media content and stories that brings to life USP’s scientific work. The candidate is highly motivated and organized and will interface with knowledge experts in science, strategic marketing, and global external affairs. The Strategic Communications Manager will lead the development of compelling content, reviews, approvals, and distribution. The candidate is knowledgeable about pharmaceutical science and is highly organized, able to balance multiple assignments while maintaining attention to detail with a focus on delivery of high-quality content within the required schedule.
Roles and Responsibilities
Contributes to a portfolio of strategic communications programs, managing and developing enterprise-level and market-segmented content that supports USP’s strategy across all external channels
Develops and executes communications plans, strategies, and tactics to include branding, public relations, communications collateral digital and print advertisements, email and direct mail, e-newsletters, web content, blogs, infographics, videos, webinars, mobile and social media around USP’s scientific work
Identifies news stories and earned media content ideas to showcase USP’s scientific work and further thought leadership
Build relationships with trade media, manage media lists, and identify proactive opportunities for engagement
Works collaboratively with the external and marketing communications, web, digital and creative teams to develop content for media outreach, promotional campaigns and materials to ensure the best deployment for content across multiple channels
Works closely with the Senior Strategic Communications Manager for the Science portfolio, as well as internal subject matter experts to edit drafts, write and proofread content that inspires, educate and inform external audiences and stakeholders in support of USP’s mission
Develops web and SEM content within advocacy campaigns and contribute to SEO/SEM strategies and execution
Leverages research, data, social analytics and multiple inputs of feedback and information into a cohesive content platform
Obtains approval of content as defined in the communications brief before providing to the design team
Manages updates to existing web pages and collateral throughout the year
Builds positive relationships that foster USP core values and displays competencies to communicate with staff at all levels
Bachelor’s degree in Public Relations, Science Communications, or related field required
At least 5 years of experience in strategic communications roles with developing and executing scientific content
Two (2) years or more of communications experience representing a non-profit or scientific organization
Knowledge of healthcare and/or pharmaceutical science communications strongly preferred
Highly curious, strategic, creative and imaginative
Interest in the intersection of science, quality of medicines and public health
Excellent ability to use content to translate complex scientific topics for better understanding among different types of audiences
Experience working effectively independently and in a collaborative environment with internal partners, external agencies, graphic designers, web and digital teams, and communications teams to move projects from concept to completion
Ability to handle multiple priorities in a fast-paced environment and communicate effectively when priorities shift
Keen eye and attention to detail, especially in copywriting, editing and proofreading for digital and print, including AP Style
Flexibility to shift writing style to target a variety of audiences
Driven to create new ways to reach, inform and captivate audiences
Ability to give and receive constructive feedback and recommendations for edits
Knowledge of Google Analytics, SEO best practices, CRM and content management systems a plus
Knowledge of Cision or other news engagement and monitoring tools
Excellent organizational and interpersonal skills
USP offers an impressive benefits package, including:
Generous paid time off – 15 paid holidays, 10 sick days and 15 vacation days per year to start
An annual 401(k) contribution, beginning after 1 year of service, of 10% of pay (base and bonus) every pay period that vests immediately
Comprehensive individual and family healthcare plans with affordable premiums and low annual deductibles.
The U.S. Pharmacopeial Convention (USP) USP is an independent scientific organization that collaborates with the world's top experts in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP brings together more than 1,100 talented professionals across five global locations to deliver its mission to strengthen the supply of safe quality medicines and supplements worldwide.
USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, veteran status, sexual orientation, gender identity or any other protected class. We are committed to working with and providing reasonable accommodation to individuals with disabilities.
USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Job Category Ext. Affairs, Regulatory, & Communications
Job Type Full-Time