U.S. Pharmacopeial Convention Jobs

Job Information

The U.S. Pharmacopeial Convention (USP) Sr. Marketing and Communications Manager in Serilingampally Mandal, Ranga Reddy District, India

Description

Summary of the Position

This is a non- supervisory, professional position responsible for developing, reviewing program management activities in the area of Digital communications, media engagement. Develop digital marketing and communications strategies and support RPO function, and other relevant activities for USP SA region. The incumbent in this role will be involved in strategic program development and engagement of both Internal and external stake holders to advance USP’s mission and strategic goals in the region.

Roles and Responsibilities

Advocacy & Communications:

  • Develop & evolve thought leadership messaging for USP priorities in the South Asia region; tailor enterprise messaging on USP priorities for the region; provide regional insight to USP Global Communications team to inform evolutions of enterprise messaging

  • Develop & direct content development to promote USP thought leadership on priority issues; copy & images to be written & designed for social media posts, email campaigns, video production & collateral; content to comply with USP Global Communications guidelines

  • Develop & manage paid, earned, social & owned media campaigns to increase awareness of USP advocacy work on priority issues; collaborate with digital team within USP Global Communications to ensure alignment with enterprise activities

  • Develop & manage media opportunities to create greater awareness of USP thought leadership & advocacy efforts; identify & nurture relationships with key trade & business media outlets in South Asia; collaborate with external communications team within USP Global Communications

  • Produce & manage internal/external events to support stakeholder engagement on USP advocacy efforts; develop & disseminate content that highlights insights from the events, when applicable.

Marketing and Designing

  • Develop focused marketing campaigns on USP digital platforms to generate new business opportunities

  • Develop regional marketing plans for promoting new initiatives, where applicable, aligning with USP’s global marketing model

  • Work with Sr Director RPO, SA region to create communication strategies based on insights generated from such projects

  • Execute data driven marketing strategies to derive insights to aid business

  • Create new marketing platforms like microsites, new social media platforms etc. for advocacy and new business opportunities by expanding USP’s reach in the region

  • Leverage and adapt enterprise messages, assets to develop regional campaigns

  • Contribute to the communications community of practice

  • Collaborate with Global Comms and regions on enterprise campaigns

  • Manage South Asia scope of work and projects with external agency

Basic Qualifications

  • Master’s in business marketing / Digital marketing & Communications/ Brand Management/ Mass media/Public relations.

  • Minimum of 8-10 years for the Senior manager, 6 years for the manager of the experience in Digital marketing, public relations, media communications preferably in pharma or health care sector is desired.

  • The candidate should have good written and communication skills in the English language.

Preferred Qualifications

  • Additional qualifications in public relations/ corporate communications will be an advantage.

  • Preference will be given to candidates with experience working in the pharmaceutical space.

  • Possess an understanding and knowledge of brand strategy and planning in line with the Organization Goals.

  • Own and deliver the annual marketing plan

  • Leading the Marketing communication, function with focus on social media, engaging/creating opportunities in print and electronic media

  • Has the ability to develop marketing collaterals and communication tools.

  • Strong organizational skills and attention to detail.

Supervisory Responsibilities

Not applicable

Benefits

USP provides you with the benefits you need to protect yourself and your family today and tomorrow. From company-paid time off, comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial wellbeing are protected.

About USP

The U.S. Pharmacopeial Convention (USP) USP is an independent scientific organization that collaborates with the world's top experts in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP brings together more than 1,100 talented professionals across five global locations to deliver its mission to strengthen the supply of safe quality medicines and supplements worldwide. USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, veteran status, sexual orientation, gender identity or any other protected class. We are committed to working with and providing reasonable accommodation to individuals with disabilities. USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.

Job Category Sales & Marketing

Job Type Full-Time

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